Is Alicia Keys Going In On Rhi-Rhi

Is Alicia Keys talking slick in the latest issue of Elle? Maybe . . . Maybe not, but she sure does say she doesn't need red hair to sell records.
Alicia says,

“My look isn’t plotted out, like, I’m going to have red hair because it’s a new record. It has to be genuine, not a branding concept.”
Hmmmm. Now who could she be talking about?